Concept information
...
communication and media studies
communication studies
communication theory
cultural orientations
Preferred term
gender role theory
Definition
- Gender role theory is grounded in the supposition that individuals socially identified as males and females tend to occupy different ascribed roles within social structures and tend to be judged against divergent expectations for how they ought to behave. As a consequence, the theory predicts males and females will develop different skills and attitudes and that they will behave differently. [Source: Encyclopedia of Communication Theory; Gender Role Theory]
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/gender_role_theory
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