Concept information
Preferred term
generic strategies
Definition
- Generic strategies are basic strategies that can be used by organizations in all kinds of industries. Michael Porter's 1980 book Competitive Strategy established a framework based on three distinct generic strategies: cost leadership, differentiation, and focus. [Source: Encyclopedia of Health Care Management; Generic Strategies]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/generic_strategies
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