Concept information
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communication and media studies
communication studies
political communications
political communication theory
Preferred term
heuristics in political decision making
Definition
- In the early 1970s, heuristics were first noted by Amos Tversky and 2002 Nobel Prize laureate Daniel Kahneman. They defined a heuristic as a knowledgebased way to a judgment that does not follow rational principles but instead the dictum of efficiency. [Source: Encyclopedia of Political Communication; Heuristics in Political Decision Making]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/heuristics_in_political_decision_making
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