Concept information
Preferred term
history of cigarette advertising
Definition
- Cigarette marketers have appealed to young people with many obvious practices, such as the use of youthful models, ads in media the audience of which is exclusively or predominantly young, copy and art known to be attractive and interpretable to children (cartoons), and placement of ads in familiar contexts (such as cigarette ads in video games and candy cigarettes). However, advertising appeals to young people are not always so obvious. [Source: Encyclopedia of Children, Adolescents, and the Media; Cigarette Advertising, History of]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/history_of_cigarette_advertising
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