Concept information
Preferred term
host selling and advertising
Definition
- Host selling refers to a form of advertising that uses program talent, including animated cartoon characters and “live” program hosts, to deliver commercials. Such character endorsement may confuse children and keep them from distinguishing between program and nonprogram material. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Host Selling and]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/host_selling_and_advertising
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