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social science subjects > business and management > entrepreneurship > innovation (business) > idea generation
social science subjects > business and management > strategic management > innovation (business) > idea generation
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > innovation (business) > idea generation
... > social science subjects > business and management > management settings > strategic management > innovation (business) > idea generation
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > innovation (business) > idea generation
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > innovation (business) > idea generation
... > social science subjects > business and management > entrepreneurship > new venture management > corporate entrepreneurship > new product development > idea generation
... > social science subjects > business and management > marketing (business) > marketing mix > products (marketing) > new product development > idea generation
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > products (marketing) > new product development > idea generation

Preferred term

idea generation  

Definition

  • the first stage of the new-product development process, in which ideas are elicited from a variety of sources, such as marketing research, customers, competitors, intermediaries, suppliers, research and development, and the sales force;. . [Source: Dictionary of Marketing Communications; Idea Generation]

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Narrower concepts

Entry terms

  • ideation

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URI

https://concepts.sagepub.com/social-science/concept/idea_generation

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