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... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > industry analysis
social science subjects > health and social care > health care management > strategy (organizational) > industry analysis

Preferred term

industry analysis  

Definition

  • an investigation and evaluation of the characteristics, practices, and trends in a particular industry that are likely to impact an advertiser's advertising and promotion plan; an important section of a marketing communications plan. [Source: Dictionary of Marketing Communications; Industry Analysis]

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https://concepts.sagepub.com/social-science/concept/industry_analysis

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