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... > social science subjects > communication and media studies > communication studies > science and technology communication > theory and research > information seeking and processing

Preferred term

information seeking and processing  

Definition

  • In the context of science communication, the study of information seeking and processing is focused on what brings people to science information and, subsequently, what they do with that information once they encounter it. This area of research is of value to myriad practitioners, including scientists interested in building the public's (and policymakers') understanding of their work, educators, science museum curators, and scholars who want to maximize the potential for communication interventions to reach the public and improve the state of citizens' science knowledge. [Source: Encyclopedia of Science and Technology Communication; Information Seeking and Processing]

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https://concepts.sagepub.com/social-science/concept/information_seeking_and_processing

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