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Sage Social Science Thesaurus

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Concept information

... > social science subjects > business and management > types of industry > communication industry > book industry > ink
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > ink
... > social science subjects > library and information science > information science > publishing > book industry > ink

Preferred term

ink  

Definition

  • refers to the press coverage given to an event, advertising campaign, product, individual, or any other marketing-related element; usually called PR or publicity. [Source: Dictionary of Marketing Communications; Ink]

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https://concepts.sagepub.com/social-science/concept/ink

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