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... > social science subjects > business and management > sociology of work > sociology of work encyc > digital and computer revolution: reshaping jobs and workplaces > innovation > innovation diffusion
... > social science subjects > sociology > sociology of work > sociology of work encyc > digital and computer revolution: reshaping jobs and workplaces > innovation > innovation diffusion
... > social science subjects > psychology > social psychology > group dynamics > group influence > innovation > innovation diffusion
... > social science subjects > psychology > social psychology > group dynamics > group performance and problem solving > innovation > innovation diffusion
... > social science subjects > business and management > organization studies > organization studies encyc > innovation and creativity > innovation > innovation diffusion
... > social science subjects > business and management > entrepreneurship > new venture management > innovation > innovation diffusion
... > social science subjects > psychology > social psychology > group dynamics > organizations > innovation > innovation diffusion
... > social science subjects > psychology > applied psychology > industrial psychology > productive and counterproductive employee behavior > innovation > innovation diffusion
... > social science subjects > business and management > management theory > management theory encyc > management of technology and innovation > innovation diffusion

Preferred term

innovation diffusion  

Definition

  • The diffusion of an innovation is the process by which an innovation is communicated to and adopted by potential users. Understanding why an innovation will be adopted or not, and at which pace, is obviously very important for new ventures. [Source: Encyclopedia of New Venture Management; Innovation Diffusion]

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URI

https://concepts.sagepub.com/social-science/concept/innovation_diffusion

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