Concept information
Preferred term
interactivity
Definition
- Interactivity occurs when a receiver responds to a sender. Depending on the medium used, the level of interaction can take place in several contexts: one-to-one, one-to-many, or many-to-many. [Source: Encyclopedia of Public Relations; Interactivity (Audience)]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/interactivity
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