Concept information
Preferred term
international marketing research
Definition
- With the fast pace of globalization, the necessity to understand customers in all corners of the globe is becoming imperative. Hence, overcoming the challenges of international marketing research is rapidly gaining in importance in multinational organizations. [Source: Encyclopedia of Business in Today's World; International Marketing Research]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/international_marketing_research
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