Concept information
Preferred term
internationalization
Definition
- In the past 20 years, an increasing number of firms have changed their orientation from domestic to international marketing and/or production. Internationalization is accordingly when firms extend their products or services in overseas markets, usually from their home country. [Source: Encyclopedia of Business in Today's World; Internationalization]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/internationalization
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