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... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > inventing tradition

Preferred term

inventing tradition  

Definition

  • The definition of the term tradition is wide ranging and fluid. It is commonly accepted to refer to a set of practices, customs, or values, largely of a symbolic nature, that are passed through generations through repetition (and often ceremony) thus inferring a sense of continuity and identity. [Source: Encyclopedia of Consumer Culture; Inventing Tradition]

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https://concepts.sagepub.com/social-science/concept/inventing_tradition

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