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social science subjects > psychology > social psychology > action control > learning theory
social science subjects > sociology > social theory > American social theory > learning theory
social science subjects > sociology > social theory > schools and theoretical approaches > learning theory
... > social science subjects > business and management > entrepreneurship > new venture management > theoretical perspectives and entrepreneurship > learning theory

Preferred term

learning theory  

Definition

  • Learning theory is based on the principle that people learn attitudes through direct experiences and messages that are relevant to life's challenges and that they use arguments and reasons presented in messages to develop the opinions that guide their behavior. Learning theory provided the rationale for one of the largest and most important research projects ever conducted to explore the nature of persuasion in social influence. [Source: Encyclopedia of Public Relations; Learning Theory]

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https://concepts.sagepub.com/social-science/concept/learning_theory

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