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Preferred term

lifestyle typologies  

Definition

  • Lifestyles can be defined as the way people live and present themselves to others. They do this through the brands of products they purchase, which reflect matters such as their taste, values, beliefs, and socio-economic status. [Source: Encyclopedia of Consumer Culture; Lifestyle Typologies]

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URI

https://concepts.sagepub.com/social-science/concept/lifestyle_typologies

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