Concept information
Preferred term
linkage
Definition
- Linking new business opportunities to corporate strategy. New business opportunities need to be linked to the core business, lest they become resource starved and forgo the opportunity to demonstrate their full potential. [Source: Dictionary of Strategy: Strategic Management A-Z; Linkage]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/linkage
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