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Preferred term

logical incrementalism  

Definition

  • Phrase coined by James Brian Quinn to denote an adaptive mode of strategy making that is not based on a fully articulated plan, but instead proceeds as a more nonlinear mixture of planning with spontaneous changes midcourse. Think of the Third Army Division's arrival at the gates of Baghdad: American field commanders were able to throw out the playbook for a siege of the city and instead push the limits of the city's defense, finding little resistance and entering the city without a pause. [Source: Dictionary of Strategy: Strategic Management A-Z; Logical Incrementalism]

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https://concepts.sagepub.com/social-science/concept/logical_incrementalism

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