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market-based theory  

Definition

  • Market-based theory (MBT) of organizations, notably firms, refers to a conceptual paradigm that puts markets center stage in its explanation of the nature, growth, and strategies of firms. The disciplinary foundation of such theories is economics, in particular microeconomics and industry organization (IO) economics. [Source: International Encyclopedia of Organization Studies; Market-Based Theory]

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https://concepts.sagepub.com/social-science/concept/market-based_theory

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