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Preferred term

market-seeking investment  

Definition

  • Market-seeking investment is one of the types of foreign direct investment. According to Rajneesh Narula and John Dunning, it occurs when companies internationalize to a particular country because they want to supply this particular market with goods or services to grow in that market, and to be competitive within the industry as well as to provide opportunities to achieve production economies of scale. [Source: Encyclopedia of Business in Today's World; Market-Seeking Investment]

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URI

https://concepts.sagepub.com/social-science/concept/market-seeking_investment

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