Concept information
Preferred term
market demand
Definition
- total amount of purchases of a particular product or brand over a specified period of time; typically refers to actual purchases, but may relate to an estimate of likely demand in a specified future period;. . [Source: Dictionary of Marketing Communications; Market Demand]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/market_demand
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