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... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial marketing > market evaluation

Preferred term

market evaluation  

Definition

  • the fourth stage of the new-product development process, in which the product idea is subjected to an extensive investigation and evaluation of its potential for sales, market share, costs, profitability, return-on-investment, and meeting customer needs;. . [Source: Dictionary of Marketing Communications; Market Evaluation]

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https://concepts.sagepub.com/social-science/concept/market_evaluation

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