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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > market research
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > market research
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > market research
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > market research
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > market research
social science subjects > business and management > marketing (business) > marketing > market research
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > marketing research > market research
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > marketing research > market research
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > marketing research > market research
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > marketing research > market research
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > marketing research > market research
... > social science subjects > business and management > marketing (business) > marketing > marketing research > market research
social science subjects > business and management > marketing (business) > marketing research > market research
... > social science subjects > health and social care > health care management > marketing and customer value > marketing research > market research

Preferred term

market research  

Definition

  • Market research examines the operating environment of a corporation. It includes all of the processes and operations that deal with the systematic acquisition of knowledge, including searching for, collecting, analyzing, and interpreting information. [Source: Encyclopedia of Business in Today's World; Market Research]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/market_research

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