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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > market share
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > market share
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > market share
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > market share
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > market share
social science subjects > business and management > marketing (business) > marketing > market share
social science subjects > business and management > marketing (business) > market share

Preferred term

market share  

Definition

  • Market share of a firm's product can be defined as the amount of product that the firm sells into a market expressed as a proportion of the total amount sold in that particular market. It is, as its name suggests, a measure of how much of the market a firm accounts for, given that it shares the market with its competitors. [Source: Encyclopedia of Business in Today's World; Market Share]

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https://concepts.sagepub.com/social-science/concept/market_share

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