Concept information
Preferred term
marketing (business)
Broader concept
Narrower concepts
- B2C marketing
- branding
- business-to-business marketing
- consumer culture
- consumerism
- critical marketing studies
- customers
- direct marketing
- event marketing
- evolution of marketing
- export marketing
- first-mover advantage
- globalization (business)
- green marketing
- health service marketing
- hospitality marketing
- marketing
- marketing communication
- marketing environment
- marketing mix
- marketing planning
- marketing research
- marketing strategy
- market positioning
- market segmentation
- market share
- not-for-profit marketing
- place marketing
- product promotion
- sport marketing
- strategic marketing
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/marketing_(business)
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