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Sage Social Science Thesaurus

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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > marketing research
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > marketing research
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > marketing research
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > marketing research
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > marketing research
social science subjects > business and management > marketing (business) > marketing > marketing research
social science subjects > business and management > marketing (business) > marketing research
social science subjects > health and social care > health care management > marketing and customer value > marketing research

Preferred term

marketing research  

Definition

  • Marketing research is the systematic gathering, recording, analyzing, and interpretation of data related to marketing problems. Successful planning, implementation, control of marketing strategies, and solving marketing problems requires information about current and potential customers and is a crucial element of successful marketing strategy. [Source: Encyclopedia of Health Care Management; Marketing Research]

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https://concepts.sagepub.com/social-science/concept/marketing_research

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