Concept information
Preferred term
markets and marketing
Definition
- Markets and marketing, in the broadest sense of exchanging or bartering goods and services, are likely prehistoric. They predate the origin of money as entire trade systems based on barter clearly existed. [Source: Encyclopedia of Consumer Culture; Markets and Marketing]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/markets_and_marketing
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