Concept information
Preferred term
mass marketing
Definition
- using a single basic marketing mix or program to reach the entire market, as opposed to a specific market target, which calls for a separate marketing program for each target segment; also called undifferentiated marketing. [Source: Dictionary of Marketing Communications; Mass Marketing]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/mass_marketing
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