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Preferred term

mass observation  

Definition

  • The U.K. Mass Observation (M-O) Project began in 1937 and still continues over seventy years later. Its central methodological tenet was to “observe,” to watch and record people's behavior and conversations. [Source: Encyclopedia of Consumer Culture; Mass Observation]

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URI

https://concepts.sagepub.com/social-science/concept/mass_observation

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