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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > media and direct marketing
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > media and direct marketing
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > media and direct marketing
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > media and direct marketing
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media and direct marketing
social science subjects > business and management > marketing (business) > marketing > media and direct marketing

Preferred term

media and direct marketing  

Definition

  • Organizations and individuals seeking to reach a target audience have a growing array of media choices. While traditional approaches involving media such as newspapers, magazines, television, and radio are associated with reaching relatively large audiences, there are many other approaches such as e-mail, telephone, fax, and direct mail that may also be used to reach target audiences of substantial size, but which are also associated much more with efforts to elicit and obtain a measurable response from those within the target audience. [Source: Encyclopedia of Business in Today's World; Media and Direct Marketing]

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https://concepts.sagepub.com/social-science/concept/media_and_direct_marketing

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