Concept information
Preferred term
media preferences and individual differences
Definition
- Individual differences have long been used as a tool for understanding the content preferences of media audiences. Although earlier analyses of individual differences that focused on demographic and lifestyle characteristics were linked to audience media preference, more recent research has begun to shift the focus to psychologically based personality differences. [Source: Encyclopedia of Children, Adolescents, and the Media; Individual Differences, Media Preferences and]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/media_preferences_and_individual_differences
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