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... > social science subjects > politics and international relations > governance > crisis management > issues in crisis management > public relations > media relations
... > social science subjects > business and management > management settings > business management > governance > crisis management > issues in crisis management > public relations > media relations
... > social science subjects > health and social care > health care management > marketing and customer value > public relations > media relations
... > social science subjects > business and management > business ethics > marketing ethics > public relations > media relations
... > social science subjects > communication and media studies > communication studies > types of communication > mass communication > public relations > media relations
... > social science subjects > health and social care > health occupations > health service administration > organization and administration > public relations > media relations
... > social science subjects > health and social care > health services > health service administration > organization and administration > public relations > media relations
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > health service administration > organization and administration > public relations > media relations
... > social science subjects > health and social care > health policy > health services > health service administration > organization and administration > public relations > media relations
... > social science subjects > business and management > marketing (business) > marketing mix > promotion (marketing) > public relations > media relations
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > promotion (marketing) > public relations > media relations

Preferred term

media relations  

Definition

  • Sport managers and marketing organizations thrive on media attention. Reaching the public with messages in an attempt to entertain, inform, and persuade are their primary goals; the public, which possesses the right to know, expects the media to comply. [Source: Encyclopedia of Sports Management and Marketing; Media Relations]

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https://concepts.sagepub.com/social-science/concept/media_relations

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