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... > social science subjects > communication and media studies > media studies > media and society > youth and media > cross-cultural perspectives > media use by African Americans
... > social science subjects > communication and media studies > media studies > media and society > youth and media > media use > media use by African Americans

Preferred term

media use by African Americans  

Definition

  • Over the past four decades, studies examining media use among individual ethnic groups have uncovered four prominent trends in media use by African Americans. African Americans consume more media than viewers of other ethnic backgrounds, have a more positive attitude toward media, and prefer media aimed at and featuring African Americans. [Source: Encyclopedia of Children, Adolescents, and the Media; African Americans, Media Use by]

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https://concepts.sagepub.com/social-science/concept/media_use_by_African_Americans

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