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Preferred term

medium theory  

Definition

  • Medium theory is concerned with the fixed features of the channels of communication and how these features are distinguished psychologically and sociologically from other media. The theory examines the relationship between human senses that are required to use a medium and the structure of the medium itself. [Source: Encyclopedia of Communication Theory; Medium Theory]

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https://concepts.sagepub.com/social-science/concept/medium_theory

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