Terminology Service: SST: merchandising and licensing

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merchandising and licensing

Merchandising and licensing seem to be nearly the same thing; the main difference between these two processes is in their goals. Licensing is meant to increase the revenues of a product or service; merchandising is a marketing instrument used to bring more attention to a product in new or existing markets. [Source: Encyclopedia of Children, Adolescents, and the Media; Licensing, Merchandising and]

https://concepts.sagepub.com/social-science/concept/merchandising_and_licensing

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