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Preferred term

mere exposure effect  

Definition

  • Definition The mere exposure effect describes the phenomenon that simply encountering a stimulus repeatedly somehow makes one like it more. Perhaps the stimulus is a painting on the wall, a melody on a radio, or a face of a person you pass by every day—somehow all these stimuli tend to “grow on you.” The mere exposure effect is technically defined as an enhancement of attitude toward a novel stimulus as a result of repeated encounters with that stimulus. [Source: Encyclopedia of Social Psychology; Mere Exposure Effect]

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https://concepts.sagepub.com/social-science/concept/mere_exposure_effect

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