Concept information
Preferred term
message interpretation process model
Definition
- The message interpretation process (MIP) model tracks media effects from an information processing perspective. The model (Figure 2) has evolved largely out of social cognitive theory, expectancy theory, and dual-process theories of attitude change. [Source: Encyclopedia of Children, Adolescents, and the Media; Message Interpretation Process Model]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/message_interpretation_process_model
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