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Preferred term

morality  

Definition

  • Morality, with reference to consumer ethics, refers to the codes of conduct that are followed by members of a consumer society to avoid causing harm to other human beings. Moral decisions made by each consumer, either directly or indirectly, are responsible for protecting the well-being of all members of society. [Source: Green Consumerism: An A-to-Z Guide; Morality (Consumer Ethics)]

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URI

https://concepts.sagepub.com/social-science/concept/morality

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