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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > multiple correspondence analysis

Preferred term

multiple correspondence analysis  

Definition

  • Multiple correspondence analysis (MCA) is an extension of correspondence analysis (CA), which allows one to analyze the pattern of relationships of several categorical dependent variables. As such, it can also be seen as a generalization of principal component analysis when the variables to be analyzed are categorical instead of quantitative. [Source: Encyclopedia of Measurement and Statistics; Multiple Correspondence Analysis]

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https://concepts.sagepub.com/social-science/concept/multiple_correspondence_analysis

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