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Preferred term

name letter effect  

Definition

  • Definition The name letter effect refers to people's tendency to favor the letters that are included in their names more than letters that are not in their names. In plain terms, people like the letters in their names better than they like the rest of the alphabet. [Source: Encyclopedia of Social Psychology; Name Letter Effect]

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URI

https://concepts.sagepub.com/social-science/concept/name_letter_effect

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