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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > corruption in American campaigns and elections > negative campaigning
... > social science subjects > communication and media studies > communication studies > political communications > political campaigns > negative campaigning
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political campaigns > negative campaigning
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political campaigns > negative campaigning
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political campaigns > negative campaigning
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political campaigns > negative campaigning
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political campaigns > negative campaigning
... > social science subjects > politics and international relations > political science > political communications > political campaigns > negative campaigning
... > social science subjects > sociology > environmental, urban and regional sociology > environmental sociology > politics > political campaigns > negative campaigning
... > social science subjects > politics and international relations > government and politics > politics > political campaigns > negative campaigning
... > social science subjects > business and management > organization studies > organization studies encyc > organizational power, politics, and conflict > politics > political campaigns > negative campaigning
... > social science subjects > politics and international relations > political science > politics > political campaigns > negative campaigning
social science subjects > politics and international relations > political science > representation and electoral systems > negative campaigning

Preferred term

negative campaigning  

Definition

  • Negative campaigning is trying to win an advantage in elections by referring to negative aspects of an opponent, rather than emphasizing one's positive attributes or preferred policies. Negative campaigning became commonplace in modern electorate campaigns, particularly in the United States, but also in many other countries such as Russia and the UK. Certain forms of negative campaigning are as old as communities with an electorate. [Source: Encyclopedia of Social Media and Politics; Negative Campaigning]

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URI

https://concepts.sagepub.com/social-science/concept/negative_campaigning

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