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Preferred term

neutral/affective  

Definition

  • There are several different frameworks by which to study the phenomenon of culture. One such framework is that developed by the research of Fons Trompenaars and Charles Hampden-Turner, who developed a model examining cultures along seven different dimensions. [Source: Encyclopedia of Business in Today's World; Neutral/Affective]

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https://concepts.sagepub.com/social-science/concept/neutral_affective

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