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... > social science subjects > business and management > entrepreneurship > new venture management > corporate entrepreneurship > new product development
... > social science subjects > business and management > marketing (business) > marketing mix > products (marketing) > new product development
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > products (marketing) > new product development

Preferred term

new product development  

Definition

  • The practice of product development is focused on the development of new engineered, manufactured products. Here, reducing both the product development interval and production cost while increasing product functionality and sustainability is a critical concern of managers. [Source: The SAGE Encyclopedia of Action Research; New Product Development]

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https://concepts.sagepub.com/social-science/concept/new_product_development

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