Concept information
Preferred term
niche strategies
Definition
- Niches are small markets that consist of people with similar characteristics or needs. Niche strategies are the methods that organizations use to meet the needs of those specific individuals. [Source: Encyclopedia of Health Care Management; Niche Strategies]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/niche_strategies
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