Concept information
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organizational structure, design, and change
organizational behavior
leadership theory
influence (psychology)
Preferred term
normative influence
Definition
- Normative influence is one of the two main ways in which people influence one another in group interaction. It is a form of influence in which pressure is exerted to cause someone to conform to the expectations and preferences of others. [Source: Encyclopedia of Group Processes & Intergroup Relations; Normative Influence]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/normative_influence
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