Concept information
Preferred term
one-to-one marketing
Definition
- One-to-one marketing is a philosophy based on the idea that an ideal size for a target market is one customer. Traditionally, one of the most important tasks for a marketer is the process of segmentation and targeting. [Source: Encyclopedia of Health Care Management; One-to-One Marketing]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/one-to-one_marketing
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