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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > opinion polls
social science subjects > social research > social analysis > opinion polls

Preferred term

opinion polls  

Definition

  • Opinion polls are sample-based and interview-led quantitative surveys designed for collecting information on the attitudes and behaviors of a given population on a certain set of social, political, ethical, or economic issues. In both historical and methodological terms, opinion polls are closely linked to market research, of which they represent a subsequent extension to the study of public opinion. [Source: Encyclopedia of Consumer Culture; Opinion Polls]

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https://concepts.sagepub.com/social-science/concept/opinion_polls

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