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Preferred term

opportunity development  

Definition

  • Opportunity development is a process in which an initial rough idea for a new venture is continuously modified, refined, and developed into an opportunity. This view contrasts with many of the other opportunity-related processes (such as opportunity recognition, discovery, and identification), which come from the perspective that opportunities are objective—they exist in the world, separate from the entrepreneur. [Source: Encyclopedia of New Venture Management; Opportunity Development]

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URI

https://concepts.sagepub.com/social-science/concept/opportunity_development

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