Concept information
Preferred term
ordinary consumption
Definition
- Ordinary consumption refers to mundane, quotidian, and routinized forms of consumption and to the theoretical and academic approaches, which pay these forms of consumption serious attention. As such, this term is in fact a millennial manifesto, calling for a radical reorientation of cultural studies of consumption. [Source: Encyclopedia of Consumer Culture; Ordinary Consumption]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/ordinary_consumption
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