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Preferred term

party identification  

Definition

  • Party identification is a term that is used to describe a psychological attachment to a political party. The concept was initially developed by Angus Campbell and his colleagues at the University of Michigan in their landmark studies of voting behavior in U.S. presidential elections in the 1950s. [Source: Encyclopedia of Political Communication; Party Identification]

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https://concepts.sagepub.com/social-science/concept/party_identification

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